Shea Fast! “Cowgirl” Entrepreneur, Brand coach, all in MT

Hello! Thank you for checking out another episode of Making it Work in Montana!  Shea Fast is the girl behind the chain of Cowgirl Coffee huts all throughout the valley. But, that is just one facet of her remarkable journey.

From her website, www.sheafast.com/ “After years of being a brick and mortar entrepreneur, and a stay at home MOM, I love building business online! Social media marketing is huge, and the future. I see the power of our hand held devices, and the potential to build an income from your phone. Little upfront investment, and zero loss of time. ” but before all that, she was a competitive snowboarder and the coffee proprietor who has Made it Work in Montana!

Listen to my interview with her here:

From her website noted above, you can read her blog as well as find information about successfully promoting your own brand! Loads of inspirational material from this amazing lady!

Follow her on Facebook     and on LinkedIn   

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transcribed:

Welcome to another podcast for making it work in Montana. My name is David Boye and I own Black Diamond Mortgage and I’ve been making it work in Montana for over
twenty three years. Today, I’m really excited to be interviewing somebody that I’ve actually never met in person until just now, but I feel like I’ve known her for years
because I’ve been a connoisseur of hers. Our guest originally came into the state of Montana to just be a snowboarder and have a good time, but ended up becoming an
entrepreneur and starting an extremely successful coffee business in the Flathead County, Cowgirl Coffee.
[00:00:48] And I know that because I will literally go to cowgirl even if I’m not located nearby, because I want to have their coffee.
[00:00:57] I want to have that experience.
[00:00:59] That business has been relatively successful and she’s been dabbling in a lot of other entrepreneurial efforts recently. This is why I reached out to her after seeing some
of the things she’s been doing on social media and just wanted to meet her in person. So our guest today is Shea Fast.
[00:01:15] Hey, thanks for having me. I’m really excited to be here.
[00:01:18] I’m really glad to hear some of the things you have to say. So what I like to do with all of our guests is kind of get a little bit of a background on how you got to where we’re at this point of doing a podcast. So if you could, real quick, as I’ve gone on your Website and we’ll link to the Website for people who are listening to the podcast, but
it kind of starts from the point talking about snowboarding and moving forward. But if you could real quickly just tell us where you’re born and how did you end up in Montana and lead us into Cowgirl?
[00:01:53] Sure. Well, I appreciate that you that you frequent cowgirl coffee. That makes me feel good. I’m very happy with that business. OK. So let’s go back to a little history
about myself. I was born outside of Oakland, California, in the East Bay, and I was born in 1971. So I’m a little bit older and probably older than you.
[00:02:21] I’m glad that you think I’m so young this year. You’re born in 1971. Yeah, we’re about the same.
[00:02:26] Yeah, OK. OK. So let’s see. I really enjoy. I wasn’t really into school.
[00:02:33] And, you know, back in the 80s, if you’re not into school, you there’s there’s not a lot of opportunity out there. So I was really kind of struggling a little bit going through
high school because I just wasn’t drawn to doing any work. All I wanted to do was socialize. I was actually really involved in like punk rock scene and the Bay Area. And
unfortunately, there was a lot of drugs in the early 80s going on. And so I just I had to leave and I graduated high school and I moved to Utah because I had a friend that
lived there and she was working at a ski resort. And I really snowboarding just hit the scene like literally they just opened up snowboarding to snowboards on Ski Mountain, certain ski mountains. And so I got a job at Snowbird and this is probably in 1990, 1989, 1990. And because there’s maybe a handful of us women’s
snowboarding, I eventually went professional as a professional snowboarder and traveled all over and mostly did extreme competitions. So it wasn’t necessarily like G.S.
or half-pipe. It was extreme. So I would go to Valdese, Alaska, fly on the helicopter, they drop you off. I basically wore the crap out of my adrenal glands, but I love
snowboarding and I ended up coming here to Montana to the Flathead because this gal was a photographer. And I don’t know if you know this, but do you know Darwin or Darby I think is his name and he owns like Glacier Raft Company.
[00:04:13] I know that company. So probably.
[00:04:15] Ok. So he owned a helicopter company in Utah called Powder Bird Guides. Yep. And so I stayed in his little outfit. And Corum, when I first came to visit here and I got I got
stuck. It was this huge crazy windstorm. But you know what? I fell in love with Whitefish. It had these frozen roads. You know, there’s dogs in the bar. It was super chill.
This was in 1994. And I decided, you know what? I think this is where I want to live. So I packed up my stuff in Utah, moved here, and unfortunately, I kind of trashed my
back. And that’s what kind of led me into going to massage school and then having a massage practice.
[00:04:59] So how old were you when you found out your back was not going to lie to keep being aggressive?
[00:05:05] Snowboarder Well, that happened pretty quickly, I mean, it was probably five, six years, but I was I was snowboarding every single day, pretty much so threw out my
back. And, you know, everything happens for a reason. You don’t know. You feel like life is over at certain points in your life. But that led me to go to massage school, which, you know, opened up myself having the confidence, I would say, in starting my own business.
[00:05:31] That was the first time we tried to start a business with massage therapy.
[00:05:35] Well, you know, I have to say, I feel like being a professional athlete, I had to learn how to market myself. So probably in the 1990, I had to market myself to generate an
income so that I could travel and snowboard. So I had to go to conventions and show up with like cover letters and photographs and stuff back totally old school than it is
now. Right.
[00:06:00] So but just trying to get people to spend money on the fact that you’re an athlete.
[00:06:05] Yeah. Yeah. So I learned a lot about self-promoting marketing that at that point as well. But then moving moving here, you know, kind of struggled with the whole fact
that I wasn’t a snowboarder anymore. Like changing direction is is definitely hard on the psyche. But then massage therapy is is great. But quite honestly, it’s you could
only spend so many hours like listening to flutes playing in a dark room for very long. I wanted to be doing things. And that’s I’ve always done coffee. I started coffee when I was probably 12 years old. I would do coffee, you know, in all the different ski resorts and I would go and work at.
[00:06:46] And I just said, you know, I think it’s time for me to open up a coffee shop. And that’s kind of how cowgirl coffee was born. The location the first location that cowgirl was
on was actually a gentleman that his son was on the Olympic snowboard team. And that’s how I knew him. And I went to him and I said, hey, can I put a little coffee shop
right here on your location on the way up to the ski hill? And he said, well, sure. And that was kind of like, OK, well, I guess I got to start a business now. So Cowgirl Coffee was born and I named it cowgirl because I was really into camping and doing cowboy coffee. But I didn’t want to have cowboy coffee. I wanted to have cowgirl. So it wasn’t anything having to do with anything other than just liking really dark beans boiled in water.
[00:07:37] Yeah.
[00:07:39] And then is that the one on Wisconsin?
[00:07:41] It was a yes. Yeah. And pretty quickly I realized that I love starting businesses. I’m not the hugest fan of operations, daily operations. So I went from one to two to three
locations pretty quickly. My husband, I didn’t know him at that point, but later on I met him about six or seven years after starting my business and he owns a business as well, which is fast toys. I don’t.
[00:08:06] Did you know that I made that connection getting ready for it?
[00:08:09] Yeah. Yes. So definitely the whole entrepreneurial thing is sort of in my DNA. I would say.
[00:08:17] And then one of the things I really like about cowgirl is the staff.
[00:08:22] So thank you. I can get a good cup of coffee at several places.
[00:08:27] But, you know, like Brittany and Emily, my drive up, they they know exactly what I want and I and the other employees, too.
[00:08:35] But that’s like a huge part of it is like part of my daily experiences getting the coffee.
[00:08:41] And it’s it’s good quality.
[00:08:43] But a lot of people in Montana start businesses and they themselves are amazing at whatever. But ultimately, you want to do because you mentioned you didn’t want to
sit there and do massages all day. So I’m assuming in coffee you you wanted to start a successful business, but you also want to be doing a lot of different things. And so
you need other people to do your vision. So how do you make hiring decisions? It’s one of the things I want to ask you, because I’ve had really good experiences with your
employees and I’ve never met you. So that means that you’re making really good hiring decisions.
[00:09:20] Thank you. Thank you. Well, you said a couple things in there. One experience is everything. It’s everything to my business. That’s the most important thing, is having a
fabulous experience from the time that you pull up to the time that you leave. And that’s something that I train. All of my employees recognize that it’s about the whole
entire experience is not just the product that you’re getting. So as far as like hiring, you know, I obviously I’ve I’ve learned along the way I’ve been in business now for 19
years. It did take me a little bit of time to understand that most people don’t have the vision that I have. You know, owners have different visions. Some people love just
clocking in and doing their best and leaving. There’s definitely a certain type of personality that I look for. Somebody that really likes to take care of themselves, likes to
take care of others. That presents well, that likes to smile. It likes to have a good time. You know, coffee business is really fun. And there’s a culture there that’s that’s
important for me to make an, you know, pass on a great experience to you. And so hiring there’s there’s there’s a lot to it. So obviously in the beginning, it’s all about
understanding that person if they’re a part of your brand.
[00:10:44] But then it really goes into I recognize where their strengths are and I work with their strengths as opposed to working with their weaknesses. And that was something
that I developed started to learn to understand. When you’re thrown into delegation. Because I had one location and then I went to two. So a lot of people generally kind
of get stuck with being an owner operator. And I just really I couldn’t control the situation. So I had to learn how to be a really good leader. And being a really good leader
is. Breathing life into other people. They’re showing up, they’re doing their best. And I want them to have the best experience. You know, we talk about this with my
husband. People come to work and they’re at work eight, 10 hours a day. You know, if they’re doing full time work and that’s a lot more time than they generally spend with their family. So it’s really important that they enjoy what they do and that they’re being you know, they’re being heard and treated kindly and valued. And those are
just a part of the whole entire cultural value.
[00:11:56] I heard you say a couple of things there that I agree with. So we do this in our company now. I didn’t do this in the beginning. So like you say, you learn, but we do
personality profiling actually in the hiring process. Now, so when I hire somebody, I’m actually not so much looking at the resume or what they told me they were good at.
But I’m actually looking at it like, do I want to work with this person or are they going to put out the experience that I want? I could probably teach them some of the
things that they’re lacking in their experience. But that personality is huge. And I kind of heard you say a little bit.
[00:12:32] Yeah. You know, I’ve never done the personality testing, so that would be something I’d be interested in, in looking more into. I feel like there is just a good read. I really
believe in breathing life into people. And so I don’t want to be in charge of everything. I want each individual manager, leader of the organization to be in charge. So they
actually do all of the hiring now. So it’s it’s we’ve actually trained someone to hire now. Oh, yeah. They all do the hiring. I’m just somebody that comes in and says, hey,
how’s it going?
[00:13:08] I just want to have a good time. Great leadership. Yeah.
[00:13:11] To be able to have somebody who can represent your values even on the hiring level.
[00:13:16] Yeah. And so this is all just evolve from where it started.
[00:13:20] Yeah. And it wasn’t it wasn’t a smooth road. You know, it was bumpy. There’s a lot of learning going on in there.
[00:13:26] And probably one of the biggest shifts that I saw was when I decided to step away a little bit from cowgirl and started another venture. And this was in the age of when
Facebook started MySpace. It started from MySpace to Facebook. And I also I was at this point a full time stay at home mom. So that was another thing that a lot of women go through. You know, if you’re working eight hours a day and for 10 to 15 years, then you decide to have kids. So how do you do this right now? My kids are
young still. They’re ten and 12. OK. So I had, you know, been a successful entrepreneur prior to having kids, but that was really important to myself and my husband. But
so I said, you know, I’ve got to stay home and be with these kids. I had to delegate again. You know, breathe life into these leaders. But I started messing around on
Facebook, and I really loved the whole marketing aspect on Facebook and even doing it. This was like way before paid ads, you know. So I actually could, like, post
something on Facebook and you would see it, that cowgirl would say, which is really exciting.
[00:14:37] And then I found network marketing, network marketing. And I thought literally was like a network of a computer where you market to. I had no idea what it what it was.
But when I did learn a little bit more about what that was, I remember going to my employees at Cowgirl and I sat down with them and I said. I’m going to try a new
venture so I can’t be overseeing everything, but I believe in you guys and I think if I can step away and we maintain or grow, then that’s awesome. If for any reason I step
away, we maintain there or go down. Then I’ll have to re-evaluate it. But I trust this. And really, it was one of the best things I could’ve done because it made them step
up. I actually gave them incentive of every hour that they worked for the whole entire year. I give them a dollar bonus at the end of that year if we grew.
[00:15:29] So that was only boss almost like employee ownership indirectly. Yeah. That’s that’s a great way to motivate employees once more.
[00:15:39] Yeah. So with that in network marketing or you learn a lot about personal development. And I actually decided to start studying under John Maxwell, which is a leadership
kind of guru. If you haven’t heard of him, I highly suggest, especially if you have a to associate podcasts.
[00:15:56] He’s basically the guru in leadership. I think he’s written at least one hundred books on leadership. You can get him literally at the airports.
[00:16:06] But I joined his organization. I’m like a team Maxwell team partner and I. He’s phenomenal, especially, you know, to utilize if you’re a business owner, you know, any
team, even a family, even if you’re just a small team with like two people in your family. I think it’s powerful to learn and understand how leadership is all about equipping
other people.
[00:16:30] Well, great. Well, this is going to segway into the next part that I was interested in. And I have no idea what you’re going to say. So I’m just gonna turn it over.
[00:16:38] But I’ve seen you on social media recently making bold statements about ways that multi-level marketing or other types of these network businesses are, you know, good
or bad and various things.
[00:16:54] And so that’s really interesting to me because I think everybody has an experience with this now where they’ve had a good friend or somebody has maybe offered to sell
the product.
[00:17:06] Next thing you know, they want to sell a business or where then there’s people that are genuinely like reaching out to help them improve their life through income,
through business. There’s just so many different things going on that kind of fall into this big group.
[00:17:18] And and so I was wondering if you could talk a little bit about.
[00:17:21] And I didn’t know if Maxwell is one of these. No, no, no. It’s not just. Okay. So. Yeah.
[00:17:27] So just talk about your you’re good at that kind of experience with that because you’re taking a stance on it. And then maybe you can lead that to where where you think
it ought to be.
[00:17:42] Okay. Well, yes, there are so many individuals out there that are involved in network marketing and it has or you know, some people don’t even know what that is. MLM
pyramid scheme. Right. And it’s really taken an explosion to the next level because now you can have your phone and, you know, have a business on your phone or on
your laptop. And that’s really huge for moms to have the ability to sell something and make a little side money and, you know, be a part of a, quote, community. Right. So
it’s it’s interesting. I think there’s, you know, in the millions in the United States that are involved in the network marketing to some degree.
[00:18:28] I think when I’m on social media, because I am friends with a lot of my clients, husbands and wives, I would say many of the wives I’ll see they’re kind of on social media
offering something, promoting their product.
[00:18:41] Exactly.
[00:18:42] It’s definitely big out there, right?
[00:18:44] Yeah. And it’s kind of, you know, like cowboys and Indians right now on on the Internet, everything. I mean, literally was 10 years ago. Right, that Facebook started. So we’re we’re evolving. And my experience with network marketing like you are asking is I started I want to say about seven years ago is probably 2012 and got because of
that idea of what I thought it was. But I got involved with the health and wellness company and I actually exploded it. And it was because I was so thrilled with the
opportunity to offer to these wonderful women because I had started a business where a brick and mortar business where I had to go to the local bank and get, you know,
a hundred thousand dollar loan. And thankfully, I had that that taxes from my massage practice for a few years at the local bank was like, OK, this will, we’ll give you a
loan on this. A lot of people don’t get those loans to get started. So having a really minimum fee to start was like shocking to me. And so I actually fell in love. The
business I fell in love with, the fact that I could be at home, be on my phone and show other people how they could start their own business. So I was sponsoring
Superstar because I was in love with the opportunity. Now, a lot of women go in, they fall in love with the product.
[00:20:12] Oh, I love this lipstick. And I’m in love with the product. Now, I got to tell everybody. Well, they’re just selling and making $2 every time they sell lipstick right. On
commission. So they they couldn’t see the business opportunity or the leadership part of it necessarily. And anyway, so I built this fat, fabulous organization, have wonderful women, was really belly to belly. It was kind of pre doing really selling online because it was a little taboo at that point. And I I exploded, made great money.
And then, you know, it just didn’t. Something didn’t feel right to me. It felt I loved the personal development side of it. I loved being an entrepreneur is what I’ve been
raised to do. But I just didn’t see the duplication happening. So this is where the stand I take over. Number one, duplication, I think is ridiculous because everyone’s
unique. So if I’m going to teach you how to have a business, I feel like you should do everything your way and not necessarily my way. But I understand their systems and
processes to be, you know, to follow. But I think that the success rate in most mlms are like two percent like most like ninety five percent don’t even make the money
back on what their purchase personally purchasing every month.
[00:21:39] You know, this is kind of like what they call the classic pyramid scheme is like the person and the few people that were at the beginning do well. And then it’s very hard for
the later people to do that.
[00:21:51] Well, is that what you’re describing? No. Oh, no, actually, it’s not what I’m describing. Yes, I was going there. My no.
[00:21:59] So with the whole pyramid thing, I get that. But I came into a company that was twenty five years old and I built a huge organization.
[00:22:07] So anybody can really do it. But what I expected was more people to do what I did, and that’s what I was selling.
[00:22:17] Ok, I’m going to say, hey, I’m going to show you how I can. You can make 4000 a month from your phone. Lalala earn all these trips and this great car.
[00:22:27] But the truth is, I sponsored or recruited over one hundred and fifty plus people, and not one of them was able to do what I did. So how could I go to you and say, look, I
can show you what I can do like that?
[00:22:41] That’s where the duplication was understood. And really, it is kind of a mindset because you have to be a leader. You have to understand that you’re now going to teach
other people how they can start their own business or you can just sell product and make commissions.
[00:22:57] So so when you saw that the people that you were bringing in underneath you to have the experience that you were having weren’t getting the success that you were
getting, it started to lose the way you wanted to be doing.
[00:23:12] Right. Yeah. I mean, if you would hope that they would be prospering as well as you.
[00:23:16] That’s all I wanted from the beginning. It’s all I wanted. And, you know, we talk about building these great residual incomes are passive income streams. And I agree to a
certain extent. I really don’t think that there’s just passive income out there. I mean, sure, I have real estate and yes, I make rent and that’s, you know, leases. And I I like
passive. But I really have a hard time because if, you know, you own your own business is there’s no such thing as just like opening up and you know, but and everything
just runs great. There’s always problems. There’s always things that you’ve got to work on and got to keep your finger on and you got to pay attention to. And so
anyways, I think a good example.
[00:24:03] I think your 100% right.
[00:24:04] I don’t think the part that’s perceived as passive would be. And you could tell me if I’m wrong about this, but it would be like cowgirl coffee in you. You get the team and
everybody’s doing it. And now you’re not physically doing it. That kind of looks like it’s passive. Yeah, but you’re still an owner. And so literally, you do still have to kind of.
[00:24:26] I’m still doing. It’s going to touch it all the time. Yeah. Watch it. Yeah.
[00:24:30] And you got to watch them succeed for it to still happen that some people look at that and go that’s passive but it’s actually active.
[00:24:40] It’s. Yeah I just I think it’s all active even in real estate. You know, I mean I’m getting a phone call because my water heaters out. So you know it’s always there’s always
something. So it’s not like you just build this empire. And this is what they try to sell you, that you build this empire and then you’re going to go hang out. Tahiti. Right. I mean, no, you’ve got to be working. And so where I stand on all of this is just the fact that it’s that if you’re you got to say and own the truth. You got to speak the truth.
You’ve got to be real with people. You can’t just spew and sell things out there. That that is not what you know. Literally something that you can turn over and that that’s
just who I am. It’s just what I value.
[00:25:23] I think it’s great. I think it’s a lot of truth, pivot a little bit to kind of what are you up to right now? So that was an experience at the time. And then I noticed that if you’re
putting out there more like a brand focused coaching or mentorship, that I don’t put the wrong words in your mouth.
[00:25:44] So tell me what you’re up to right now and then.
[00:25:46] And I have a few things I can tie in with you so that I can kind of show where you’ve gotten to experience.
[00:25:53] Yeah, well, that’s great because it is exactly how it kind of segwayed in. So I decided to quit that business, which I did build this great organization that could have just sat
there but just wasn’t who I was. So I literally quit. And, you know, really I was probably forty five at that point. And honestly, I kind of hit the wall. People talk about that.
But I was going I was going really, really, really hard. And so I had to take a step back and and recognize what is most important to me. And that’s obviously being very
present to my children. My health is very important to me. I wanted to be more present in life. And so I had to take it, take a step back and realize it. You know, the trips
and the cars and the six figure income. It doesn’t mean anything to me.
[00:26:43] What means most is just, you know, being a great community member. Being a great mother. Being a great leader.
[00:26:51] All those things and those those are priceless. And so I took a step back and then I recognized, you know, I really can’t walk away from Facebook and Instagram. And, you
know, there’s a lot that social media is absolutely insane. And I’m I’m a huge advocate for it. So I know there’s a lot of people that absolutely hate it. But if you’re going to
sit and be a hater, you’re going to things are going to shift in front of you as they have. And you’re either going to be way left in the dust or you’re going to evolve. And
that’s something I think I pride myself on, even being a business owner that I stay moving forward. And so I really wanted to first initially start helping people with their
attraction marketing on social media, because all of these women in network marketing that aren’t selling anything, it’s because they’re not being taught how to sell
properly on line. They’re just kind of, you know, showing their product and expecting people to buy. And there’s maybe like one like. And it’s probably their grandma or
something. And I just really wanted to help people to understand that they themselves are a brand and it’s not their company that people are attracted to.
[00:28:05] It’s them. And so any way that I could do that, you know, it started just training involving into this. I think I need to be a brand coach. I think I need to be a social media marketing coach. And, of course, everything is sort of under the umbrella of that. But really, it’s because I just want to help people, especially in business, you know,
showcase their brand and not just sell, sell and repel people, because that’s. And I think you understand that that’s the direction that we’re moving, as is a brand
recognition. And one thing I like to always use an example of my kids. My my daughter picks up my phone and she doesn’t type in. She says, you know, she speaks into
the microphone and tells my phone what she wants. Just like what she does with Alexa. Like, hey, Alexa, what’s the weather today? And hey, Alexa, who is your mortgage
broker? Like, who’s a mortgage broker? I could have Alexa is gonna pick and whether you’re gonna have a great brand out there. So they’re gonna recognize you and say,
I need to call David as my mortgage broker, right?
[00:29:15] I do. Yes. Actually, I don’t know if you’ve actually heard this stuff from the same person.
[00:29:24] Velit, I was telling you just fine before we got on this podcast and I got to meet Gary Vaynerchuk. And he’s a big social media phenomenon. He literally says a lot of the
things you’re saying. So one of them is, is that in the future.
[00:29:39] And so basically like you’re going to be coaching people to be prepared for this, which I think is a is a skill that of people need, whether they realize it or not.
[00:29:48] But basically right now, people envision that they go on to Google and they scroll through the different.
[00:29:55] Options and then they pick the one that they want, but we’re only a couple of years from where you just asked the computer and it tells you so if you have to scroll to get
there, you’re not even there anymore.
[00:30:08] So you have to be really. You have to have your own personal brand.
[00:30:12] If you don’t have a personal brand, there’s going to be like six big national options. Have way outspent you. You don’t even have a chance. So locally at your own market,
the way to be successful is you need to be basically putting yourself out there in as many ways as you can. And then I think what I hear you saying, which is actually
probably the thing that got me to go ahead, I think I want to have you come down and just talk. But I think one of the things you’re highlighting is that most people are
just selling their product and they’re not introducing us to who they are. And what everybody’s actually interested in is who are you? So like, if I take myself, you know, I
have a mortgage to sell.
[00:30:53] But the reality is the math of 3.7, 5 percent advertize over 30 years.
[00:30:58] I don’t own that. Like I need to have something else going on that would make me want to sit and do business with me.
[00:31:06] And so it sounds like you are going to help people put themself out there in a way that will help help people want to do business with them.
[00:31:15] Yeah, exactly. You said a couple of things in there that I really liked. One is online, is busy and we need to grab attention and you need to stand out. And I think what
people think is they need to stand out. They need to be like somebody else. But the truth is, is who you are is unique. And the more authentic that you can be with your
voice and what you stand for. That’s what stands out. And so I want to help people draw out. And, you know, this is just this evolution shift, right. That’s happening like
people want authentic. They want real.
[00:31:51] They want trust. They want to do business with people that they know like and trust. And if you’re putting content out there into these different platforms, you’re just
becoming repetitive enough so that when I have a problem, I know who to look for. And that’s all it is. I think we tend to overlook it or overthink it. And then we freeze and
don’t put anything, you know, on our social media platforms. There’s so many different little things that can make us shut down from actually utilizing this 100 percent
free advertising platforms.
[00:32:27] And advertising isn’t as a crazy word, but it’s it’s literally it is marketing and marketing is all about your story.
[00:32:35] Well, I can tell, you know, you’re talking about because I’ve heard it from people that are doing a very, very high level and you’re doing it here locally.
[00:32:42] So I think it’s fantastic. Shea, fast as our guest so you can Google her because she’s all over the place. You will find her right away. I actually Google her and was able to
locate her right away and so reach out to her.
[00:32:56] I hope you enjoy this podcast just as a conclusion. We just met. So I was going to highlight a couple of funny things, but. So you’re from Oakland?
[00:33:06] I was an Oakland Raiders fan when I was growing up. And my reason for that was because my dad we were at an airport one time. My dad saw Al Davis and he was an Oakland Raiders fan. He’s a good shake his hand.
[00:33:16] I was only like 7 or 8 years old. Oh, my gosh. Al Davis, his hands. Yeah.
[00:33:22] He enrolled me in Oakland Raider fan club. So I was in Colorado as an Oakland Raider fan. I’m no longer I’ve I’ve actually stepped back now. We moved to Vegas and a
free agent lives there.
[00:33:34] But what’s funny is a snowbird. Yeah.
[00:33:37] Where I learned to ski out.
[00:33:39] I actually have stories of me riding the tram as like a six year old where my pom pom would be because we were pom-poms back in the 70s. You know, the hats with the.
[00:33:55] And so I actually grew up skiing.
[00:33:57] And isn’t that tram. Awesome. That’s all I did. Up and down the tram travels. Yeah. If you I mean. It’s so cool to know.
[00:34:06] And I guess ski rates are going up. So I think you talked about there. Very interesting. Yeah.
[00:34:11] And I moved here I to go through the same experience of, okay, I’m not going to be a SKI racer anymore for my entire life. So now I. So fascinating and so great to meet
you.
[00:34:23] Great to meet you, too. Thanks for having me on your show. I’m really excited for you.
[00:34:28] Thanks. And if you guys have any feedback. Just put it on our Facebook page or message me. I definitely want this to be something that you enjoy. So let me know how
we continue to make it better and and have a memory. This happens to be Christmas, this will probably be heard in January though.
[00:34:44] But merry Christmas. Merry Christmas.
[00:34:49] Thank you.